Why We Chose Square

Maverick's strategic partnership with Square creates the complete business formation ecosystem, from legal entity to payment processing to custom software—all in one platform.

2M+
New Businesses/Year
$50B+
Addressable Market
100%
Square Integration

Strategic Value for Square

Upstream Customer Acquisition

Traditional business formation services create businesses but don't ensure they become Square customers. Maverick changes this by making Square integration the default choice for all new businesses we form.

Pre-qualified leads: Every Maverick customer has revenue intent and legal business structure
Higher conversion: Integrated onboarding increases Square adoption by 10x vs. cold outreach
Faster time-to-revenue: Businesses start processing payments within days of formation

The Square Advantage

Ecosystem Completeness
Only Square offers the full stack: payments, banking, POS, e-commerce, payroll, and capital
Developer Experience
Best-in-class APIs and documentation make integration seamless for our AI-generated applications
SMB Focus
Square's SMB-first approach perfectly aligns with our new business formation target market

The Complete Business Formation Funnel

Legal Formation

LLC/Corp creation, EIN, operating agreements

$99-499

Square Banking

Business banking, debit cards, automatic setup

Square Revenue

Payment Processing

Square Payments integration, online & in-person

Square Revenue

Custom Software

AI-generated apps with Square APIs built-in

$5K-50K

Business Growth

Square ecosystem: POS, payroll, capital, marketing

Square Revenue

Customer Value to Square

100%
Square Adoption Rate
All businesses start with Square by default
24-48hrs
Time to First Payment
Fastest merchant onboarding in the industry
0%
Customer Acquisition Cost
Pre-qualified business formation leads

Why Square + Maverick = Unbeatable

Competitive Moats

Default Integration

Every business formed through Maverick starts with Square as the default payment processor

Technical Lock-in

Custom software built with Square APIs creates switching costs for customers

Data Flywheel

Transaction data improves our AI models, creating better business insights

Network Effects

More businesses = better templates = faster software generation = more businesses

Competitive Advantages

Speed to Market

Businesses can be formed and processing payments within 24-48 hours

Cost Structure

AI-powered operations allow 90% cost reduction vs. traditional providers

Quality Assurance

Square's enterprise-grade infrastructure ensures reliable service delivery

Scalability

Platform can handle 10,000+ formations/month with minimal human intervention

Market Expansion Opportunity

2M+
New businesses formed annually
15%
Current Square penetration
85%
Addressable opportunity

Traditional Business Formation

Current Problems

  • • Expensive ($500-2000+ for basic LLC)
  • • Slow (2-6 weeks completion time)
  • • Fragmented (multiple providers needed)
  • • No payment processing guidance
  • • No ongoing business support

Market Reality

  • • 85% of new businesses don't use Square initially
  • • High acquisition costs for payment processors
  • • Late-stage customer acquisition (after formation)
  • • Competing against incumbent processors

Maverick + Square Solution

Our Advantages

  • • Affordable ($99-499 all-inclusive)
  • • Fast (24-48 hour completion)
  • • Integrated (formation + payments + software)
  • • Square-first approach by default
  • • Ongoing AI business mentorship

Strategic Results

  • • 100% of our customers start with Square
  • • Zero acquisition cost for payment processing
  • • Pre-formation customer capture
  • • Higher conversion rates (70%+ vs. 5-10%)

Powered by Goose + Maverick AI

The AI Development Platform

Maverick leverages Goose, an open-source AI developer agent, to create the world's first fully automated software development pipeline for new businesses. This powerful combination enables us to generate production-ready applications with Square payments built-in from day one.

Goose AI Agent: Autonomous code generation, testing, and deployment
Maverick Framework: Business formation + Square integration templates
Square-First Architecture: Every generated app includes Square payments by default

Technology Stack

🦆 Goose AI Agent
Open-source developer agent for autonomous software creation
🚀 Maverick Platform
Business formation automation with AI-powered workflows
⬛ Square APIs
Payments, banking, and merchant services integration
Minutes
Code Generation Time
From business idea to working Square-integrated app
100%
Square Integration
Every generated application includes Square payments
24/7
AI Development
Continuous improvement and feature development

Implementation Roadmap

M1

Foundation & Integration

Technical Integration

  • • Deep Square API integration
  • • Automated merchant onboarding
  • • Banking setup automation
  • • Payment processing defaults

Legal Framework

  • • Regulatory compliance setup
  • • State filing automation
  • • Document generation systems
  • • Quality assurance processes
M2

Beta Launch & Optimization

Beta Program

  • • 100 beta customers
  • • Square partner validation
  • • Process optimization
  • • Customer feedback integration

Performance Metrics

  • • 95%+ Square adoption rate
  • • 24-48 hour formation time
  • • 90%+ customer satisfaction
  • • $2000+ average Square LTV
M3

Market Launch & Scale

Go-to-Market

  • • Public platform launch
  • • Digital marketing campaigns
  • • Square co-marketing
  • • Partner channel development

Scale Operations

  • • 1000+ formations/month
  • • Multi-state expansion
  • • AI model optimization
  • • Customer success automation
M4

Advanced Features & Expansion

Feature Enhancement

  • • Custom software generation
  • • Advanced Square integrations
  • • AI business mentorship
  • • Predictive analytics

Market Expansion

  • • All 50 states coverage
  • • International expansion planning
  • • Enterprise partnerships
  • • 5000+ customers/month

Partner with Maverick

Transform Square's customer acquisition with AI-powered business formation.

100%
Square Integration Rate
AI-Powered
Business Formation
$0
Customer Acquisition Cost